Use Case
Marketing doesn't get budget
unless it proves results
CEOs think leads appear magically. Show them exactly which page closed that million-dollar deal.
The marketing proof gap
You know your content works. Your CEO thinks you're "just publishing blogs."
THE PROBLEM
Marketing can't prove its value
CEOs think leads appear magically
You can't connect content to closed deals
Budget requests get rejected without proof
"What's the ROI?" has no good answer
Marketing is seen as a cost center, not revenue driver
WITH SITEGUIDES
Show exactly what marketing delivers
Connect specific pages to closed revenue
Show which content influenced each deal
Prove ROI with real attribution data
Get budget increases approved with evidence
Transform marketing from cost center to growth engine
"Marketing does not get budget unless they prove that their leads are coming from the things they have worked on. SiteGuides finally makes that possible."
Julia Vorontsova
Fractional CMO
The conversation that gets you budget
BEFORE
CEO asks:
"Where did that enterprise lead come from?"
You say:
"Um... probably organic search? Maybe the blog?"
AFTER
CEO asks:
"Where did that enterprise lead come from?"
You say:
"They read the ROI case study, spent 4 minutes on pricing, then booked a demo. That page has generated $2.3M in pipeline this quarter."