Comparison
SiteGuides vs Hotjar:
Stop watching. Start converting.
Hotjar shows you what visitors do. SiteGuides changes what they do next. Move from passive observation to active optimization.
The observation trap
"We watched 50 session recordings this week. We saw visitors struggle, bounce, and leave. But we still don't know what to do about it."
Observation vs. Action
Hotjar helps you understand visitor behavior. SiteGuides helps you change it. One diagnoses problems. The other solves them.
Hotjar
Shows what happened
•Session recordings to watch visitor behavior
•Heatmaps showing click and scroll patterns
•Feedback polls and surveys
•Funnel analysis
•Form analytics
You get: Insights to act on (manually)
SiteGuides
Changes what happens next
AI recommends content in real-time
Personalized paths for each visitor
Automatic journey optimization
Content performance attribution
Self-learning conversion engine
You get: More conversions (automatically)
Two different workflows
With Hotjar
1
Watch session recordings
2-3 hours/week
2
Analyze heatmaps
1-2 hours/week
3
Identify problem areas
Ongoing
4
Create hypothesis
Meeting time
5
Design solution
Days/weeks
6
Implement changes
Dev time
7
Monitor and repeat
Forever
Time to improvement: Weeks to months
With SiteGuides
1
Install snippet
5 minutes
2
AI scans your content
Automatic
3
Personalization starts
Immediate
✓
Conversions increase
Ongoing
Time to improvement: 5 minutes
Feature comparison
Capability
SiteGuides
Hotjar
Behavior tracking
Session recordings
Heatmaps
User surveys
Real-time personalization
AI content recommendations
Automatic optimization
Conversion attribution
Limited
Content performance ranking
Journey tracking
Manual
No manual analysis required
Acts on insights automatically
Use them together
Hotjar helps you understand why visitors struggle. SiteGuides fixes it automatically. Use Hotjar for deep-dive research. Use SiteGuides for always-on optimization.
Hotjar
Diagnose problems with recordings & heatmaps
SiteGuides
Solve problems with AI recommendations
Together
Understand AND optimize automatically
When to choose each
Choose Hotjar if:
→You need to diagnose specific UX problems
→You want to watch real user sessions
→You're doing user research and discovery
→You have time to analyze and act on insights
→You want user feedback via surveys
Choose SiteGuides if:
You want more conversions without more work
You don't have time to watch recordings
You want AI to optimize automatically
You need content attribution data
You want results in minutes, not months
Ready to stop watching and start converting?
Let AI optimize your site while you focus on building your business.