Comparison
SiteGuides vs VWO:
Stop testing. Start learning.
VWO requires you to build experiments, wait for significance, and repeat forever. SiteGuides AI learns what converts and optimizes automatically—no experiments to run.
The experimentation treadmill
"We ran 12 A/B tests last quarter. 3 were significant. 2 of those were negative. Now we need to build 12 more. When does this end?"
Testing vs. Learning
VWO helps you test your hypotheses. SiteGuides figures out the answers itself. One requires your constant input. The other works while you sleep.
VWO
Test your ideas
•Build A/B and multivariate tests
•Define audiences and segments
•Wait for statistical significance
•Analyze results manually
•Implement winners, repeat
Requires: Ongoing hypothesis & test building
SiteGuides
Learn automatically
AI analyzes all visitor behavior
Learns what content converts
Optimizes in real-time
No experiments to build
No waiting for significance
Requires: Nothing—AI does the work
The optimization process
VWO Process
1
Identify what to test
Research
2
Form hypothesis
Planning
3
Design variations
1-2 days
4
Set up experiment
1-2 hours
5
Wait for traffic
2-4 weeks
6
Analyze results
1-2 hours
7
Implement winner
Dev time
∞
Repeat forever
Ongoing
One test cycle: 3-6 weeks minimum
SiteGuides Process
1
Install snippet
5 minutes
2
AI scans content
Automatic
3
AI tests recommendations
Continuous
4
AI learns what converts
Real-time
✓
Optimization never stops
Forever
Time to optimization: 5 minutes
Feature comparison
Capability
SiteGuides
VWO
A/B testing
Automatic
Multivariate testing
Visual editor
Audience targeting
AI-driven
Statistical significance
Automatic
Manual check
No experiments to build
Self-learning optimization
Content recommendations
Conversion attribution
Limited
Real-time personalization
With setup
5-minute setup
Works without ongoing effort
The math problem with A/B testing
Traditional A/B Testing
• Need ~1,000 conversions for significance
• Average test runs 2-4 weeks
• 70% of tests show no winner
• 12 tests/year = 3-4 actual wins
Result: Slow, incremental gains
SiteGuides AI Learning
• Learns from every visitor
• Optimizes in real-time
• No waiting for significance
• Continuous improvement 24/7
Result: Compound gains from day one
When to choose each
Choose VWO if:
→You have a dedicated experimentation team
→You need to test major design changes
→You have high traffic for fast significance
→You want granular control over every test
→You have specific hypotheses to validate
Choose SiteGuides if:
You want optimization without the work
You don't have an experimentation team
You want results in days, not months
You prefer AI that learns vs. tests you build
You want to know which content converts
Ready to get off the testing treadmill?
Let AI optimize your site while you focus on building your business.